Our Story

We are two guys, driven by a simple question: What decides the value of apparel? The price of course is determined by the market. But what is its value? With no formal background in fashion, but a shared desire for good design and quality, we set out to answer that question. To classify the objective and subjective parameters of clothing and to understand what objectively imparts value to your clothing. We didn’t have a flashy sense of style, but we knew we wanted clothes that looked good, felt great, and didn’t break the bank.

We want to share what we learned with everyone. After months of research, countless conversations, and a whole lot of trial and error, we also created a clothing brand in the same spirit that stands for one thing: fashion that’s fair. We believe everyone should have access to well-crafted, stylish clothes without the inflated price tags. Our goal is to offer designs that are simple, timeless, and made with care—without compromising on quality or making you pay more than you should.

From the fabric to the stitching, each piece we make is the result of our hands-on approach to crafting affordable style. No unnecessary markups, no gimmicks—just apparel we can be proud of and you can love. We're not here to chase trends; we're here to offer something real, at a price that feels just right.